China’s latest Apple Export – The iCon!

It has become a given this day in age for all counterfeit products to be made in China, despite China having the means, and the ability, to mass produce quality products.

Why do these manufacturers, instead of seeking to copy-cat famous brands, not develop a brand on their own, as a direct competitor for the famous brand?

When Haagen Daaz was introduced, it immediately aimed high and set its prices similar to the leading Ice-Cream retailers in the business, Baskin Robbins. Now both enjoy a sizeable chunk of the lucrative ice-cream industry, which is now being forced out by the more lucrative frozen yogurt industry (word to the wise, those additions of nuts and sprinkles pretty much counteract the fact that frozen yogurt has less calories than ice-cream FYI).

China can always come up with a new brand, and call it Orange.

The fact is, these shops operating in China were hoodwinking both their clientele, as well as their employees, copying everything from the ambience of the store, the logo, right down to the employees uniforms!

Ofcourse with this, they can charge high prices for low grade or inferior products, that could potentially be dangerous and cause harm to users i.e. the lead based paint on children’s toys, the leaking cheap batteries etc.

The full article on BBC:

A total of 22 fake Apple stores have been uncovered in one Chinese city.

Authorities in Kunming began searching out the copycats after pictures of one convincing replica were circulated on the web.

An early search found five fake stores, two of which were shut down for trading without a licence.

Now, according to Chinese trade officials, 22 have been found unlawfully using Apple’s brand and logo.

The investigation into unauthorised Apple stores in Kunming was brought about when an American living in the city published a blog post describing a visit to one such shop.

Describing it as a “beautiful rip-off”, BirdAbroad revealed how far the owners had gone to copy the decor and ambience of a real Apple store.

Staff also wore the same colour T-shirts as real Apple staffers, and sported lanyards of the same design.

The blog post was widely shared around the world and prompted Chinese trade officials in Kunming to take action.

The Administration for Industry and Commerce in Kunming said its investigation had unveiled a slew of stores violating Apple’s registered trademarks.

Staff in fake Apple store
 
The shops have been told to stop using the logos as Chinese laws prohibit copying the “look and feel” of another company without permission.

It is not clear whether the shops being reprimanded were selling products sourced from Apple distributors in the country or grey market imports.

The Kunming retail watchdog said it would step up its monitoring efforts and set up a hotline through which the public can report unauthorised Apple shops they find.

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