The Importance of a Name in Business

In the dog-eat-dog world of commercial business, what you choose to name your endeavor can make, or break your future earnings potential.

What was previously perceived to be a matter of common sense, of business-101, is apparently missing in the Saudi curriculum.

Behold a catering company’s delivery vehicle:

MM Badkook

more like, Mmmm Badcook?!

In this case, its a catering company, called Badkook i.e. Bad cook.

You may as well trust your hair to a bald barber…

August 2011 ( View complete archive page )

September 2011 ( View complete archive page )

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