@UPPERCRUSTKWT from Best to Worst

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Tis a sad, sad day when your favorite restaurant stab you in the back and take a turn for the worse.

I used to fancy Upper Crust Pizza, finally someone that understood pizza correctly, that is until I visited their KIPCO Tower location last night and discovered their new menu.

Usually restaurants attempt to expand their menu to attract new customers. In all my years in business school, I never heard of reducing the options as a sound business strategy, specifically, those things that made Upper Crust unique – gone completely are the spinach pizza options, green sauce (pesto) or white sauce pizzas.

In addition, the staff are completely oblivious to how the menu works, as they informed us that the “make your own pizza” was all the same price, and that you can select as many toppings as you want. Upon requesting the cheque however, we discover that each item has a different price, which raised the price of the pizza to around 10KD (aka double).

Upper Crust have lost a customer, because they chose to remove that which made them unique.

(Stay tuned for the next few posts documenting the NY to LA roadtrip of a lifetime)

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